Luigi Oddero and the history of his family have certainly earned the reputation for holding the mantle as one of the more famous producers in the region. As patriarchs of Barolo, the family’s history dates back to 1788 when labels from their Estate were sold and when you step foot in their cellars, the place feels steeped in history. They are based in the commune of La Morra, in the frazione of Annunziata with the family owning prime land holdings in the communes of La Morra, Castiglione Falletto and Serralunga. As one would expect, wines from Luigi Oddero are made as they were many years ago with (at times) lengthy macerations and use of low toast large format oak (sourced from local cooper Gamba) for their top tier DOCG wines.
In 2006, after 50 years of intensely tending the vines and making the wines, Luigi was obliged to depart from the family Estate in La Morra and create his own label. He took with him his wife Lena, their two young children, as well as 32 hectares of the most desirable vineyards from the 3 mentioned communes above. Unfortunately, he passed away in 2010 and the Estate is now guided by his wife, Lena Oddero who has built a powerful team behind her that includes Alberto Zaccarelli (winemaker) and famous local Oenologist, Dante Scaglione, former winemaker at Bruno Giacosa. The core of their DOC wines come from their vineyards owned within the Santa Maria Cru, while their high-end DOCG Baroli comes from a selection of some of the best crus within the region including Santa Maria (La Morra), Rocche dei Rivera (Castiglione Falletto) and Broglio (Serralunga d’Alba).